Zoe Close talks to business coach, Chris Barrow about the importance of Google reviews and gets some tips on how to encourage patients to write them.
Marketing
How to improve your digital marketing
Business coach Chris Barrow takes you through three tips on how to best utilise digital marketing, and looks at changes implemented due to Covid-19 could remain long into the future for some practices… Getting the most out of all your social channels Some of you may well have read my advice in the past about… Read More
Why your brand should be all about you…
Emma Wilks explores why your practice’s personality is vital to creating a standout brand that will help to grow your patient list… How does one dentist stand out from the other? It almost sounds like the beginning of a joke…but far from it, it is often at the crux of making sure you continue attracting… Read More
Nine steps to successfully introduce a membership plan
Louise Bone offers her advice on how to effectively implement a dental membership plan… There are many benefits of introducing a dental membership plan into your practice. To name just a few: increased patient loyalty, a regular and reliable income and a higher uptake in treatment plans. Everyone can introduce a plan into their practice,… Read More
Four ways to protect your practice’s reputation
Tracy Webb explores how you can guard your practice’s reputation to keep attracting patients… A good reputation can be one of the strongest assets a business owns. It can be the deciding factor between someone choosing to attend your practice or another. It’s the same as when you are choosing a hotel or restaurant –… Read More
Is your website working for or against you?
Ian Eslick looks at how to make sure your website is designed simply enough to attract new patients… A good website can be one of the most effective ways of attracting new patients. And vice versa – a website that doesn’t work well can have potential new patients clicking off it within seconds. So how… Read More