Tracy Webb, from DPAS, speaks to Karen Burnell, Practice Manager at Cotteswold House Dental Care, about their approach to attracting new patients… Cotteswold House Dental Care has been established for 41 years and continues to attract new patients, welcoming around 400 in the past year. I spoke to their Practice Manager, Karen Burnell, to find… Read More
Marketing
Building business buddies to attract new patients
‘Think Big’, ‘Go Big or Go Home’, ‘Bigger is Better’ – we’re often encouraged to think in large terms, especially when it comes to business. However, when it comes to marketing it can be wise to balance ‘big’ wider-reaching methods, such as online advertising, with a ‘smaller’ localised approach, such as networking with your local community…. Read More
So you want to develop your brand?
The tiers of regulation dentists increasingly face can sometimes lead to further tears of frustration. However, these rules, and the various systems that support them, are mostly designed to underpin one principle: ensuring patient safety – something we’d all agree is a necessity. The latest GDC regulatory expectation – in the guise of the enhanced… Read More
Your practice brand – hit or miss?
The perfect symbiosis between function and artistry is the ultimate goal for dentists. Successful dentistry – by design – should last for many years, provide comfort and function, and improve aesthetic appearance. Smiles all round then! Similarly, a business brand needs to achieve the same goals as your clinical skills – effectively, the end result needs to look… Read More
To brand or not to brand – that is the question!
FACT : A distinctive, positive and consistent brand in your practice not only helps to attract new patients, but also builds stronger bonds and loyalty with your existing patients. Yet for many practices, brand remains a bit of a mystery and, as such, a part of the business that is left more to chance than… Read More
Six tips to attract and retain your patients!
One of the most commonly asked questions by many of our practices is how can they attract and retain those all-important patients so they can continue to thrive in the face of their competitors. After all, without a strong patient base, how can you expect to build a profitable and sustainable practice? So, here are… Read More