Facebook adverts are an effective way to reach new patients – even if they are not following your practice’s page already. If you’re posting regularly to your page that’s a great way to raise awareness of your practice and engage with your audience. But you won’t necessarily be reaching everyone you want to. With targeted… Read More
Patient Experience
Three tell-tale signs of an unhappy patient
Tracy Webb explores how to tell if a patient is unhappy and ways you can reverse the situation… It’s a given that you always want your patients to be happy with the service you provide and outcome of their treatment. Providing quality care that impacts positively on your patients was probably a key factor in… Read More
A great brand = more referrals
Connie Hopper explores how your brand has the power to inspire patients and secure referrals… There are two points that are almost always put forward by practices when talking about their marketing: Most of our new patients come from referrals We’d like more referrals. What then becomes apparent is that, despite the fact that the… Read More
Getting down to business with…Jo Phillpot
Jo Phillpot celebrated her 30th anniversary of working in dentistry in 2019. During her 19 years working in both NHS and private practices she has been a dental nurse, oral health educator and practice manager. For the past decade she has been a Business Development Consultant at DPAS where she uses her expertise to support… Read More
Building your brand in your community
Emma Wilks explores ways to develop your practice’s brand and relationship within your local community and how this can boost your business… Most dental practices exist to serve their local community and generally attract patients from a catchment radius of about 0-15 miles. As such, the practice’s relationship with the local community will have a… Read More
The biggest lesson I learned while in practice
Leanne Rose shares her approach to creating memorable experiences for patients… ‘The patient is king’ is a lesson I learned early on in my dental career, particularly during my time as a Treatment Coordinator (TCO). I also know that, in the midst of day-to-day practice life, it is a lesson that’s easy to lose sight… Read More