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Marketing

How to increase your word-of-mouth referrals

Amy Hansford | 18th December 2024 | Marketing

Although marketing is an important part of running a successful practice, one of the most efficient ways of increasing your patient numbers is through word of mouth. Here, Regional Support Manager, Amy Hansford, suggests ways to get the most out of your existing patients. The best way to get your patients to recommend you to… Read More

Attracting the patients you really want with Ashley Latter

Ashley Latter | 10th September 2024 | Marketing

In this guest blog, Dental business coach, Ashley Latter, underlines the need to attract the right type of patient for your practice. While a full appointment book looks great, if it’s crammed with patients who are not regular attenders at the dentist and who have only come to see you because they’re in pain, or… Read More

Words and descriptions matter

les-jones | 27th March 2024 | Marketing

Practice Plan Creative Director, Les Jones, urges practices to pay more attention to the way they describe their services.

Google reviews – why they are important and how to get them

ChrisBarrow | 22nd August 2022 | Marketing

Zoe Close talks to business coach, Chris Barrow about the importance of Google reviews and gets some tips on how to encourage patients to write them.

How to improve your digital marketing

ChrisBarrow | 1st March 2022 | Marketing

Business coach Chris Barrow takes you through three tips on how to best utilise digital marketing, and looks at changes implemented due to Covid-19 could remain long into the future for some practices… Getting the most out of all your social channels Some of you may well have read my advice in the past about… Read More

Does your practice have a brand?

Leanne Rose | 28th January 2020 | Marketing

Spoiler alert – the answer to this question should always be ‘yes’. You might have answered it ‘no’ or ‘don’t know’, but even if this is the case – the answer is in fact ‘yes’. Every business, whether a dental practice, supermarket, opticians or independent bookstore, has a brand even if you don’t think it… Read More

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