Emma Wilks explores why your practice’s personality is vital to creating a standout brand that will help to grow your patient list… How does one dentist stand out from the other? It almost sounds like the beginning of a joke…but far from it, it is often at the crux of making sure you continue attracting… Read More
Marketing
Is your website working for or against you?
Ian Eslick looks at how to make sure your website is designed simply enough to attract new patients… A good website can be one of the most effective ways of attracting new patients. And vice versa – a website that doesn’t work well can have potential new patients clicking off it within seconds. So how… Read More
Put the ‘social’ into your social media
Emma Wilks shares her ideas about how to bring your practice’s personality to life and engage more on social media… With social media, the clue is in the title – it’s meant to be a social activity. This applies to business pages as much as it does to personal ones. If your practice’s page on… Read More
Three things to check if your social media is working for you
Connie Hopper shares her thoughts on the key things to monitor to make sure your social media efforts are bringing rewards… Dentistry is a relationships business. The stronger your connections are to your patients, the more loyal they are and the more likely they will be to refer your practice to friends and family. And,… Read More
Five steps to successful Facebook adverts
Facebook adverts are an effective way to reach new patients – even if they are not following your practice’s page already. If you’re posting regularly to your page that’s a great way to raise awareness of your practice and engage with your audience. But you won’t necessarily be reaching everyone you want to. With targeted… Read More
A great brand = more referrals
Connie Hopper explores how your brand has the power to inspire patients and secure referrals… There are two points that are almost always put forward by practices when talking about their marketing: Most of our new patients come from referrals We’d like more referrals. What then becomes apparent is that, despite the fact that the… Read More