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Marketing

Why you want people to talk behind your back…

Katrina Rees | 14th January 2020 | Marketing

People talking about you when you’re not around is a good thing – as long as what they’re saying is positive. If your patients are saying good things about you ‘behind your back’, that is often the best advertising you can wish for. With the bonus that it is completely free! Patients who sing your… Read More

Is your branding fit for 2020?

Connie Hopper | 10th December 2019 | Marketing

Connie Hopper explores how you can make sure your practice’s branding is in the right place to make the best start to the new year… Once upon a time it was predicted that by 2020 we would have ape chauffeurs, teleportation would be possible and that C, X and Q would not be part of… Read More

Why your brand should be all about you…

Emma Wilks | 5th November 2019 | Marketing

Emma Wilks explores why your practice’s personality is vital to creating a standout brand that will help to grow your patient list… How does one dentist stand out from the other? It almost sounds like the beginning of a joke…but far from it, it is often at the crux of making sure you continue attracting… Read More

Is your website working for or against you?

Ian Eslick | 24th September 2019 | Marketing

Ian Eslick looks at how to make sure your website is designed simply enough to attract new patients… A good website can be one of the most effective ways of attracting new patients. And vice versa – a website that doesn’t work well can have potential new patients clicking off it within seconds. So how… Read More

Put the ‘social’ into your social media

Emma Wilks | 17th September 2019 | Marketing

Emma Wilks shares her ideas about how to bring your practice’s personality to life and engage more on social media… With social media, the clue is in the title – it’s meant to be a social activity. This applies to business pages as much as it does to personal ones. If your practice’s page on… Read More

Three things to check if your social media is working for you

Connie Hopper | 6th August 2019 | Marketing

Connie Hopper shares her thoughts on the key things to monitor to make sure your social media efforts are bringing rewards… Dentistry is a relationships business. The stronger your connections are to your patients, the more loyal they are and the more likely they will be to refer your practice to friends and family. And,… Read More

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