Ian Eslick looks at how to increase and make the most of your patients’ referrals… We all know that a practice’s existing patients offer a great opportunity for growth, in terms of referrals and recommendations. But, how can you tap into that resource and really maximise the potential they offer in terms of spreading awareness… Read More
Patient Journey
Two out of three IS bad!
Ian Eslick explains why your practice should be aiming for three out of three when it comes to your brand… The larger than life singer, Meatloaf once famously sang that ‘two out of three ain’t bad’. It’s a great song, but when it comes to the brand of your practice, I’m afraid I have to… Read More
Five ways to improve the patient journey
Making the experience of visiting your practice the best it can be goes a long way when it comes to inspiring patient loyalty. Going the extra mile in creating an excellent patient journey can also help to win new business as happy patients will recommend you to others and, possibly with a little nudge, leave… Read More

