your dental plans
Ian Eslick explains why your practice should be aiming for three out of three when it comes to your brand… The larger than life singer, Meatloaf once famously sang that ‘two out of three ain’t bad’. It’s a great song, but when it comes to the brand of your practice, I’m afraid I have to… Read More
With more than 2.2billion people* actively using Facebook on a monthly basis, it is fair to assume that many of your patients – and potential patients – will be using the platform. But did you know that you could potentially reach all of these people via Facebook – regardless of whether or not they currently… Read More
If your practice has a Facebook page – that’s great. And if you’re updating it regularly with engaging posts – even better! But are you also utilising the power of Facebook advertising as well? This is one element that many businesses are still shying away from, and yet it offers great opportunities to reach even… Read More
Connie Hopper shares her advice on how to ensure you get the most out of your open day… Holding an open day in your practice can be a great way of engaging with potential new patients and strengthening relationships with existing ones. It can also boost the business’ bottom line by growing your patient list,… Read More
Ian Eslick shares practice owner Charlie Fox’s experience of how building a strong practice brand and having a supportive relationship with his plan provider helped to grow his business… Charlie: ‘When I bought the practice it was branded to the plan provider that was already in place. There were several other practices affiliated to this… Read More
Selling well, whether it’s a course of treatment or tubes of toothpaste, will help to boost your practice’s income – but not everyone finds it so easy. Some of your team may be scared of the s-word and how they will be perceived by patients, or they simply don’t see themselves as a ‘salesperson’. However,… Read More
