your dental plans
The number one ingredient when building strong and productive relationships is trust – and it’s certainly no secret that dentistry is one of those professions that thrives on such trusting relationships. In the dentist-patient relationship, trust comes from the assurance around patient confidentiality, from conducting procedures that are in the patient’s best interest and, understandably,… Read More
According to some business commentators, a salesperson is born and not made. Those who excel at it possess an inherent talent that is a prerequisite to any successful transaction – whatever the industry. Others argue we all have an ability to learn and develop skills in a bid to get others to buy into whatever it… Read More
Your job as a dental practice is to help your patients achieve and keep good dental health. That means it’s also your job to make sure they know why a healthy mouth is important and what they should be doing at home to look after their mouths. When giving advice, it helps if everyone in… Read More
Have you ever visited a town while on holiday in the UK and had a feeling of déjà vu, as if you have walked that high street before? The shops are all the same – the banks, pharmacies and chain bars and restaurants replicating perhaps even your hometown or the place you visited the last… Read More
One way in which dentistry has always excelled, among all sectors, is by putting strong relationships at the heart of customer service to build loyalty with patients. I believe this approach of building genuine relationships based on trust and understanding should be applied not just between practice and patients, but also between practice and suppliers…. Read More
It is somewhat ironic to discover in an article about dental practice branding that, according to the Guinness Book of World Records, Tate & Lyle is Britain’s oldest brand. The company, founded almost 100 years ago, ditched its sugar refinery division back in 2010 but its legacy lives on, particularly in the iconic green and… Read More
