Tracy Webb, from DPAS, speaks to Karen Burnell, Practice Manager at Cotteswold House Dental Care, about their approach to attracting new patients… Cotteswold House Dental Care has been established for 41 years and continues to attract new patients, welcoming around 400 in the past year. I spoke to their Practice Manager, Karen Burnell, to find… Read More
Building business buddies to attract new patients
‘Think Big’, ‘Go Big or Go Home’, ‘Bigger is Better’ – we’re often encouraged to think in large terms, especially when it comes to business. However, when it comes to marketing it can be wise to balance ‘big’ wider-reaching methods, such as online advertising, with a ‘smaller’ localised approach, such as networking with your local community…. Read More
So you want to develop your brand?
The tiers of regulation dentists increasingly face can sometimes lead to further tears of frustration. However, these rules, and the various systems that support them, are mostly designed to underpin one principle: ensuring patient safety – something we’d all agree is a necessity. The latest GDC regulatory expectation – in the guise of the enhanced… Read More
How to stay one step ahead of the competition!
When I first began working in dentistry in 1989, the marketplace was nowhere near as competitive as it is today. Not only are there more private practices and corporates around, but patients are also savvier. All of which means today’s practice needs to work that little bit harder to attract and retain patients. One of… Read More
Busting myths about switching payment plan providers
In the ever-evolving world of dentistry, it’s a far smarter clinician who keeps apace of new trends (and applies them accordingly) than one who buries their head in the sand and ignores the need for change. Innovation is a key driver in any business and dentistry is no exception. Enhancing profits with cutting-edge clinical care… Read More
Top Tips to Protect your Practice against Cybercrime
The modern dental practice has to consider many things in order to be a successful business. Compliance issues, CPD and the myriad of policy documents that have to be maintained can leave even the most well-organised practice managers and practice owners feeling a bit overwhelmed. In the middle of all this, the last thing a… Read More





