Emma Wilks explores ways to develop your practice’s brand and relationship within your local community and how this can boost your business… Most dental practices exist to serve their local community and generally attract patients from a catchment radius of about 0-15 miles. As such, the practice’s relationship with the local community will have a… Read More
Marketing
Turn enquiries into appointments with three simple tips
Jo Phillpot shares simple techniques to transform every enquiry into a patient… Having new enquiries is great, but unless they turn into new, and paying, patients, they won’t actually have much impact on the growth of your practice. A front desk team that is skilled in converting these enquiries into booked appointments is a must… Read More
Marketing your practice on a small budget
Many dental practices would admit that their marketing can often fall down among their list of priorities. There are a couple of understandable reasons why this is the case, such as most practices not having a team member specifically focused on marketing, and the general busyness of practice life. Budget is also often seen as… Read More
Getting down to business with Deborah Bell…
Deborah Bell has more than 25 years’ experience working within dentistry, including 15 years in practice. She has spent time in both NHS and private practices, and worked in numerous roles including receptionist, dental nurse and practice manager before becoming a Business Development Consultant at DPAS 10 years ago. Here she talks about her experience… Read More
Thirty years of dentistry = decades of change
As she begins her 30th year working in dentistry, Jo Phillpot, Business Development Consultant at DPAS, reflects on the changes that have occurred and how the profession has adapted to meet them… In 1989 Margaret Thatcher was still the Prime Minister, the EastEnders character Dirty Den seemingly died, and the Berlin Wall fell after 28… Read More
Make 2019 the year your practice embraces social media
Social media is no longer the new phenomenon we sometimes still think of it as – Facebook was launched in 2004. But there are still many dental practices who have yet to fully utilise the opportunities that Facebook – and other platforms such as Instagram – can bring to their businesses. A lot of practices… Read More