your dental plans
Social media is one of the quickest and most direct ways you can connect and engage with patients. Instagram is the fastest growing social network, with 1 billion active monthly users. And with 90% of users following a business on the platform, it’s clear that Instagram offers a real opportunity for dentists to attract new… Read More
Understanding the psychology of communication and different personality styles can be key to keeping both your team and patients happy. Knowing the different ways people think and make sense of the world can help to make sure you talk to them in a way that will resonate. In turn, this will lead to less misunderstandings,… Read More
Spoiler alert – the answer to this question should always be ‘yes’. You might have answered it ‘no’ or ‘don’t know’, but even if this is the case – the answer is in fact ‘yes’. Every business, whether a dental practice, supermarket, opticians or independent bookstore, has a brand even if you don’t think it… Read More
People talking about you when you’re not around is a good thing – as long as what they’re saying is positive. If your patients are saying good things about you ‘behind your back’, that is often the best advertising you can wish for. With the bonus that it is completely free! Patients who sing your… Read More
Colleagues are not always people who would choose to spend time with each other if they didn’t have to. This means that there may well be times when you have members of your team who do not necessarily get along. In smaller teams, such as you often find in dental practices, it can be even… Read More
Often, when I ask this question in dental practices, the answer is generally ‘no’. However, even if number-crunching is your least favourite activity, it is really worthwhile working this figure out. It can help you to plan ahead, stay in control of your costs and make decisions quickly. And, the good news is that you… Read More
