your dental plans
Have you ever visited a town while on holiday in the UK and had a feeling of déjà vu, as if you have walked that high street before? The shops are all the same – the banks, pharmacies and chain bars and restaurants replicating perhaps even your hometown or the place you visited the last… Read More
Many dentists have a specific career plan after qualification, often culminating in them owning their own practice. For the majority, this represents a once in a lifetime opportunity to grow their own business and reap the financial rewards as they work towards enjoying a comfortable retirement. But purchasing your dream dental practice may not be… Read More
A vehicle requires a regular service to help it run smoothly. Similarly, a systematic look ‘under the bonnet’ of your practice brand will keep any business in pole position. Louise Bone explains… The ‘car’ analogy is one that is often applied to the service industry. Metaphors provide an easily digestible and illustrative vehicle for explaining… Read More
Discussions on diet and dentistry tend to focus on sugar, and the need to lower the amount we consume. But what other dietary factors should we be thinking about, and possibly in terms of increasing rather than reducing? Research has indicated that tackling nutritional deficiencies can improve dental diseases including gingivitis, periodontitis and tooth decay…. Read More
One way in which dentistry has always excelled, among all sectors, is by putting strong relationships at the heart of customer service to build loyalty with patients. I believe this approach of building genuine relationships based on trust and understanding should be applied not just between practice and patients, but also between practice and suppliers…. Read More
It is somewhat ironic to discover in an article about dental practice branding that, according to the Guinness Book of World Records, Tate & Lyle is Britain’s oldest brand. The company, founded almost 100 years ago, ditched its sugar refinery division back in 2010 but its legacy lives on, particularly in the iconic green and… Read More
