your dental plans
A vehicle requires a regular service to help it run smoothly. Similarly, a systematic look ‘under the bonnet’ of your practice brand will keep any business in pole position. Louise Bone explains… The ‘car’ analogy is one that is often applied to the service industry. Metaphors provide an easily digestible and illustrative vehicle for explaining… Read More
Discussions on diet and dentistry tend to focus on sugar, and the need to lower the amount we consume. But what other dietary factors should we be thinking about, and possibly in terms of increasing rather than reducing? Research has indicated that tackling nutritional deficiencies can improve dental diseases including gingivitis, periodontitis and tooth decay…. Read More
One way in which dentistry has always excelled, among all sectors, is by putting strong relationships at the heart of customer service to build loyalty with patients. I believe this approach of building genuine relationships based on trust and understanding should be applied not just between practice and patients, but also between practice and suppliers…. Read More
It is somewhat ironic to discover in an article about dental practice branding that, according to the Guinness Book of World Records, Tate & Lyle is Britain’s oldest brand. The company, founded almost 100 years ago, ditched its sugar refinery division back in 2010 but its legacy lives on, particularly in the iconic green and… Read More
Competition in the UK dental sector is fierce due to the proliferation of practices within condensed geographical areas and patients’ rising expectations for unique service quality. Successful dental practices typically bare the hallmarks of an engaged and knowledgeable team, well-maintained premises and investment in modern equipment and technology. But distinguishing your practice from everyone else… Read More
Great teams work well together and communicate exceptionally. But when times get busy or stressful due to patient pressure or short-staffed days, it’s hard to make sure everybody’s happy. Follow these nine tips to help keep relationships sweet and morale high in the practice… Encourage togetherness Meet regularly. Whether this is shared social lunch breaks in the… Read More
