When it comes to delivering a service that meets – and ideally exceeds – your patients’ expectations, it can all come down to taking a different point of view. To ensure you are providing the best experience possible, you need to look at the entire journey from where they’re standing. Your patients’ experience determines how… Read More
Our marketing guide to make you stand out from the competition!
Dentistry is an increasingly competitive marketplace, but with a proactive, strategic and structured approach to marketing you can make sure your practice outshines the rest. As a standout practice you can attract new patients and increase treatment uptake. So, here are five simple tips to get your marketing on the right track… 1. Start at… Read More
How your own practice-branded patient plan can help you build your business
A distinctive, positive and consistent brand in your practice not only helps to attract new patients but also builds stronger bonds and loyalty with your existing patients. Yet, for many practices, brand remains a bit of a mystery and, as such, a part of the business that is left more to chance than design. Which… Read More
Your new best friend – your practice phone!
The front desk – a hive of activity and probably the busiest area in the practice. Other than treatment and treatment consultations (although these are known to happen in the reception area too!), everything else happens in and around the front desk. So, in amongst the chaos, picking up the phone to a prospective customer… Read More
Four tips to grow your plan membership
Do you want to increase the number of patients you have on your membership plan, but are finding it difficult to let them know the reasons why they should join it? Here, Jo Phillpot shares her top, tried and tested methods for growing your plan uptake. 1. Invest in your staff training Membership plans are a… Read More
If you don’t ask, you won’t get!
I’m yet to come across one practice owner or manager that doesn’t want to keep their practice costs down. But, having the confidence to negotiate with your suppliers is something that many shy away from. With that in mind, ask yourself whether you think you’re getting value for money and the best deal possible from… Read More