We are all living in extraordinary times at the moment. The changes brought about by COVID-19 have been far-reaching and it’s hard to think of anything that hasn’t been impacted by the pandemic. Trying to run a business and deliver healthcare services during this time is about as challenging as it gets. At DPAS we’re… Read More
Six small things that make a big difference in your practice
When it comes to making changes to improve the patient experience, they don’t always have to be big investments or grand gestures. There is a time and a place for making bigger changes, for example if your practice is in need of a full rebrand or refurbishment. However, sometimes just introducing small changes to what… Read More
The secret to building your brand on Instagram
Social media is one of the quickest and most direct ways you can connect and engage with patients. Instagram is the fastest growing social network, with 1 billion active monthly users. And with 90% of users following a business on the platform, it’s clear that Instagram offers a real opportunity for dentists to attract new… Read More
How to tailor your communication and gain a happier team and patients
Understanding the psychology of communication and different personality styles can be key to keeping both your team and patients happy. Knowing the different ways people think and make sense of the world can help to make sure you talk to them in a way that will resonate. In turn, this will lead to less misunderstandings,… Read More
Does your practice have a brand?
Spoiler alert – the answer to this question should always be ‘yes’. You might have answered it ‘no’ or ‘don’t know’, but even if this is the case – the answer is in fact ‘yes’. Every business, whether a dental practice, supermarket, opticians or independent bookstore, has a brand even if you don’t think it… Read More
Why you want people to talk behind your back…
People talking about you when you’re not around is a good thing – as long as what they’re saying is positive. If your patients are saying good things about you ‘behind your back’, that is often the best advertising you can wish for. With the bonus that it is completely free! Patients who sing your… Read More




